The difference between commodity and experience
March 11th, 2010
If you sell coffee as a commodity, it’s worth 2 cents a cup. If you sell it as a good, it’s worth 25 cents a cup. If you sell it as a service it’s worth $1.00 a cup. If you sell it as an experience, it’s $5.00 a cup. A 250:1 difference between commodity and experience.
The rest of this post isn’t terribly relevant unless you’re interested in affiliate marketing, but that first paragraph really hits home.