The Book Cover Archive logo

October 26th, 2009

Recently on the Book Cover Archive Blog, I posted a handful of my favorite book-related logos.

I thought it may be worth showing some old concepts I’d done for the Book Cover Archive. Partly just to show process, and partly to show how things just don’t work out sometimes.

BCA was originally titled the All Cover Archive, which I abandoned because “Book Cover Archive” is more authoritative, and because we had considered calling a project the “All Peer Review” at my old firm, Fwis. I didn’t know if they were still planning on pursuing that, so running with the “All” schtick would have been sleazy of me.

My primary beef with all the logos I’d done for BCA were that they were mediocre and mildly corny. I had initially wanted to design a contemporary version of a classic book trade label, but never found a sweet spot that worked with the website design. To this day, the Archive doesn’t have an official logo. I hope to remedy that at some point, ideally with something as amazing as this.

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4 Responses to “The Book Cover Archive logo”

  1. Ryan Sievert

    October 26, 2009, 9:23 am

    I agree that “BCA” is more authoritative than the other names, and it’s also much more transparent for readers. That worked out for the best.

    I actually think that the “the BCA” mark inside the book shape is really wonderful, if a bit obviously “Pieratt” on first glance. Iterations on that may yield some real beauty.

    Thanks for the peek into the process.

  2. ian shimkoviak

    October 26, 2009, 10:05 am

    I love the simple “abcd” logo. I think that can catch on. my 2ยข

  3. pieratt

    October 26, 2009, 10:38 am

    Ryan, I used that one for the Facebook group. It’s ok. A bit too CSA Images, really.

  4. Monday Miscellany, October 26th, 2009 | The Casual Optimist

    October 26, 2009, 5:09 pm

    [...] All Cover Archive — Ben Pieratt has posted some of his early design’s for the Book Cover Archive logo at his new General Projects Blog. [...]

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